Leadership Team

Dana VanBrocklin

CEO and Sales Director

Dana has over 8 years of experience in the Nutraceutical Field, and a background of over 12 years of experience working for a Fortune 200 Insurance Company.  Dana began his career as an Insurance Agent, opening his sales agency in Salt Lake City, UT.  His mission was simple, be transparent, provide people with superior customer service, and make it a fun place to be!  His clear vision quickly paid off, making his sales agency the highest ranking revenue producing agency in his region.  He was then offered a Corporate Sales Management position in Washington State, where he recruited and mentored other start-up agents, helping them to build successful businesses.  After realizing the exciting opportunities that lay await in the health and wellness field of NutraCeuticals, Dana decided to begin a new chapter in this field with his brother and partner James to create NutraLinkUSA.  Together with James, he has carried his simple vision forward to his customers - be transparent, provide superior customer service with an environment of positivity!  Dana considers his customers to be his most valuable business partners, and providing them with a platform for success, his most important achievement.  It is his commitment to that valued partnership that drives him along with the commitment that is echoed by his dynamic team.

James VanBrocklin

COO and Business Development Manager

Formulating and launching a new premium supplement line or developing a natural industry best seller is puzzling, frustrating, often time consuming and expensive. With his own experience as a supplement manufacturer, James VanBrocklin knew from first-hand experience that there needed to be a better system for product development. With his brother, Dana, they started NutraLInkUSA to increase the efficiency of product development from formulation to manufacturing, branding, marketing and DTC sales platform education and management.

Working with start- ups to mid-size to large brands, James and his team handle everything from creating a formula, assisting with FDA compliant guidelines, designing and creating effective branding, helping with specialized packaging and manufactured in a FDA registered cGMP/NSF manufacturing laboratories, that provide the needed certifications. USDA Organic, Halaal, Kosher certifications are available along with all the various COA's, CO, Free Sale Certificates and legal documentations needed internationally.

Representing dozens of US manufacturers in the food, beverage, dietary supplement, cosmetic, health & beauty industry, James is known for his passion for quality, formulating efficacious products that work, a nutraceutical operation’s expert, and providing one of the first white glove concierge services in the custom manufacturing industry.  In his spare time, James and his wife enjoy sharing their healthy lifestyle with their son, playing guitar, producing music together, and hiking with their little yorkie, Lucy.

Dr. Jay Wilkins

Chief Formulations Advisor

Dr. Jay Wilkins is a naturopathic doctor with over 25 years experience. He has seen first hand in clinical practice the power of well formulated functional nutritional supplements. He has been asked to sit on the medical advisory board of several nutraceutical companies. In 2012 Dr. Wilkins entered the supplement manufacturing world as a consultant where he brought his clinical knowledge of herbs, vitamins and nutrition and helped numerous brands formulate multiple top selling products that get results.

Matthew Crowder

CTO E-commerce & Amazon Services

Matthew has more than 20 years of experience creating applications and web-based solutions for fortune 500 companies that include Delta Airlines, T-Moble, and ARC to name just a few. Matthew's focus over the last 5 years has been primarily in e-commerce specializing in Shopify and Amazon business needs. With knowledge of PPC, Ruby on Rails, Liquid, and Marketing technologies used across the web, he has helped launch million-dollar brands on both platforms. Matthew knows the technology and business challenges of each selling platform and can help maximize your chances of success.

Matthew's attention to detail and responsiveness is unmatched in the industry. He has helped our clients launch their products and build successful brands time and again and is an integral part of the Nutralink team.

Julie Bennett

Accounting and Administration

Julie has over 20 years of experience serving in a Corporate Administrative Assistant Role - 4 of which have been at the Executive Assistant Level. Most of those years were spent working as a Sales Director Assistant for American Family Insurance - a Fortune 300 Company. During her time as an Executive Assistant to the Chief Financial Officer of Moyle Petroleum Company, she fine tuned her accounting, finance, and corporate reporting skill sets. Julie's attention to detail, excellent organizational skills, and bubbly personality have made her the right person to handle all of our business' accounting and administration needs, thus serving as an integral part of what we call the "hub" of our business.

Paige VanBrocklin

Project and Logistics Manager

Paige comes to us with nearly two decades of management experience working with 5 star hotels specializing in hospitality and marketing in Las Vegas. She applies strong business acumen, management of business system processes and overall leadership management to her role in overseeing Projects and Logistics for NutraLink USA. Paige has an in-depth knowledge of all areas associated with Logistics, Inventory Management, Production planning, Customer service, Transportation, and Label Quality Compliance. As a team leader, Paige is an influential communicator and prides herself in customer service. She has shaped an incredible directorial presence and has played an instrumental role in Nutralink USA's prominent standing as an innovative solution to manufacturing and e-commerce support.

Kylie Kopp

Project Manager

Kylie comes to us with a robust background, including superior, equitable, and unbiased customer service for all. Making things right is always a priority for her. Problem-solving with favorable issue resolution is a challenge she welcomes on a daily basis. Her strong work ethic throughout her teenage and adult life has made her an employee that companies have consistently trusted and depended on. Her passion for research and continual growth motivates her daily. Always wanting the best for everyone can present challenges as she negotiates to balance the scales of fairness. In all situations, she prides herself on finding common ground to help facilitate positive outcomes. Kylie's general knowledge as well as that of the business combined with her engaging personality has always helped to diffuse potentially

Amber Mobley

Graphic Design and Labeling

Amber possess a wide range of abilities that combine creative, organized, and innovative principles. She has been in print and design for about 15 years along with other creative and marketing roles. In the last few years, Amber more recently began specializing in FDA regulated packaging. She has extensive knowledge and experience on what the FDA requires on product labels and can help get any brand’s packaging sent in the right direction. With her experience in print production, she can also recommend label materials that are both cost effective and visually stunning. Amber’s knowledge of the FDA rules & regulations, creative packaging skills, print production connections, and her team of trained designers can help set your brand apart both on the shelves and online. Amber’s services include but are not limited to supplement / nutrition facts creation, guidance on compliant packaging, label design, bottle renderings, infographics, marketing materials, and more!